About Crystal Sherrah

When I am evaluating a project, I focus on the content and the goal to see how the website can be improved. This will help me determine the most effective technical path for your brand. With over 11 years of experience in web design and digital marketing. I specialize in building accessible, mobile-ready websites that are clear, inclusive, and optimized for SEO. My focus is on ensuring the site is easy to navigate while remaining high-performing for your potential visitors.

Core Professional Expertise

• Inclusive Design (WCAG): I apply accessibility standards to remove barriers for all users. For example, I redesigned the Saanich Police Department website to meet AA standards, focusing on semantic structure and keyboard navigation.
• Strategic Web Development: I manage the full lifecycle of WordPress websites, from creating wireframes in Figma to configuring hosting settings in cPanel.
• Performance Monitoring & SEO: I use Google Search Console and Analytics to evaluate traffic patterns and track content success. This data-driven approach helps me determine how to improve a site’s search visibility.
• Visual & Print Systems: I ensure brand consistency across both digital and physical media. My experience ranges from developing brand identity guidelines to designing large-scale graphics, like the 8ft x 10ft canvas for the Saanich Skating Club.

Education & Credentials

• Digital Production, Writing and Design Certificate | Camosun College.
• Introduction to User Experience Design | Georgia Institute of Technology.
• Advanced Adobe Illustrator Certificates | Pacific Design Academy.
• Foundation of User Experience (UX) Design | Google (In Progress).

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View My Full Resume (PDF) A detailed overview of my career milestones, technical proficiencies, and project history.